Private Financial Group
Canada-based wealth management firm specializing in tailored financial solutions and strategic investment planning.
COLLABORATORS
Q Wealth Team (advisor)
SKILLS
Brand Guidelines
Design System
UX/UI
Web Design
Layout Design
MY ROLE
Branding
Concept Exploration
Accessibility Design
Web Exploration
Animation
PROTOTYPE
CONTEXT
For over a decade, Private Financial Group (PFG) has been a trusted name in wealth management, providing tailored financial solutions in Canada. With its commitment to personalized service, expertise, and community engagement, PFG has built a strong reputation in the industry. Following its partnership with QWealth, the company sought to refresh its brand identity to align with its evolving role in the financial sector.
CHALLENGE
With PFG integrating into the QWealth network, maintaining a distinct identity while ensuring consistency across partner firms became essential. The brand needed to balance its unique strengths with a cohesive visual and strategic direction that aligned with QWealth’s broader ecosystem. The goal was to create a seamless and professional presence while reinforcing PFG’s values of trust, expertise, and client-focused financial solutions.
SOLUTION
The rebranding effort focused on harmonizing PFG’s identity with QWealth’s design standards while retaining its personalized approach to wealth management. The refreshed brand features a sophisticated, user-centric design with a streamlined interface for easy navigation. The luxurious aesthetic reflects exclusivity, aligning with the premium financial services PFG offers. A refined brand architecture ensures clear communication with clients and business partners while strengthening PFG’s position in the evolving financial landscape.