Vanity
A community-driven platform that simplifies cosmetic discovery through personalized recommendations, user-shared insights, and an intuitive, minimalist design.
SKILLS
Interaction Design
Competitive Analysis
User Research
User Interview
Focus Group
UX/UI
MY ROLE
Wireframing
Prototyping
Information Architecture
PROTOTYPE
CONTEXT
In today's information-heavy world, finding accurate and trustworthy cosmetic recommendations can be challenging. People seek reliable details on makeup used by celebrities, influencers, and brands, but navigating through overwhelming online information often leads to confusion and frustration. Vanity was created as a community-driven platform to provide users with a seamless way to discover and share beauty insights.
CHALLENGE
Cosmetics are more than a beauty trend; they serve as a form of self-expression and confidence. However, with countless beauty products available and information scattered across various platforms, users struggle to find the right products efficiently. Existing solutions often lack personalization, transparency, and credibility, making it difficult for users to make informed decisions. The challenge was to design an intuitive platform that simplifies the process of discovering, selecting, and sharing cosmetics.
SOLUTION
Vanity offers a community-driven experience, connecting users through shared beauty insights while ensuring easy access to credible cosmetic information. By embedding personalization features, users can save favorite products, create presets, and receive tailored recommendations that match their beauty preferences. A minimalist, accessible UI enhances usability, while seamless navigation simplifies interactions. Through extensive research, competitive analysis, and user testing, Vanity provides an engaging, user-centric solution that streamlines beauty decisions.
RESEARCH & ANALYSIS
INFORMATION ARCHITECTURE
WIREFRAME